Use Intention to Fuel your Goal-Getting

How to Reach Any Goal

 

If you’ve ever set a meaningful goal then failed to reach it, you’re in the majority (and welcome to the human condition!). Goals require change —change in behavior, thoughts, attitude or actions (or all of the above). And change is hard.

Change your behavior

But as humans we crave change: novelty lights up different regions of the brain, change is challenging and shifts in perspective inspire new insights. So it’s natural that change is something to move toward —in business and in life. Setting goals is a function of change and is a worthy pursuit in business, especially as a conscious entrepreneur with big dreams, powerful work to share, and many passions.

Setting goals is a function of change and a worthy pursuit in business, especially if you have BIG dreams.

But setting goals and actually reaching your goals are very different things.

 

If you want to make big things happen, you have to commit to taking mindful action that both aligns with your intention and supports your long term vision.  

If you want to make BIG things happen, you have to commit to taking mindful action

You can expand your goal-getting powers by using an intention to align your priorities and your daily actions. That (plus a little strategy) equals your business goals, conquered.

INTENTION + STRATEGY + ACTION =  GOALS, CONQUERED.

 

Consider the following examples...

EXAMPLE 1

Jane sets a goal to grow her massage therapy practice by 100 clients this year. She first sets an intention to expand, then takes mindful action each week to identify new clients, reach them with her message, and invite them into her practice.

EXAMPLE 2

Cathy sets a business goal of packaging her expertise into a training, product or program this year. Cathy sets the intention of reaching more people with her message, then carves out 2-5 hours a week to develop her program, host a beta offering and learns how to market your signature offer.

 

In each of the above examples, the goals are specific, realistic and time-sensitive. Each goal-getting plan includes a set of actions (goal-supportive actions and behaviors) that bring Jane and Cathy closer to their goal. Both Jane and Cathy set an intention and use that intention to fuel their commitment to achieving their goals. Finally, both Jane and Cathy are laser-focused.

First, Commit to focus

Youve heard it before and youll hear it again: You can do anything, but you cant do everything.

What is the “anything” you will do —this year, this month or this week? That’s where focus is required. And as a result of this level of focus, you are better able to identify the supports required and to take the specific actions that will move you toward meaningful goals.

Next, identify the supports required

What supports are necessary for you to reach your goal? For Jane and Cathy, those supports were a set of actions and behaviors needed to get different results in their business. Jane had to reach more people with her message —which required upleveling her marketing and being specific in her networking.

Cathy needed to learn about course development, the ins and outs of marketing her signature course, and the technology behind delivering her material. In your own goal-setting practice, the supports required become clear when you are able to articulate (and focus in on) the specific goal.

Next, develop your meaningful goals

Develop your meaningful goals by ensuring they are ….

  • specific (grow practice //  package expertise)

  • measurable (by 100 clients // into a training, product or program) and

  • time-sensitive (within a year)

As in the examples above

  • specific (EXAMPLE 1: grow practice //  EXAMPLE 2: package expertise)

  • measurable (EXAMPLE 1: by 100 clients // EXAMPLE 2: develop a training, product or program) and

  • time-sensitive (EXAMPLE 1 + 2: within a year)

Finally, take action!

Remain intentional in your daily actions and avoid any behaviors, habits or attitudes that distract your from your focus. Keep taking tiny steps forward every day and if you get stuck —reach out for support.

If you are stuck turning your intention into meaningful goals, take some time for self-reflection. Rather than being distracted by the "you've got mail" sound and the impossible-not-to-click headlines floating through your social feed, visualize laser-focus on your most fulfilling projects, dreams or life goals.

Get out your journal and answer these questions…

  • What do I want to more of —in life or in business?

  • What do I want to create?

  • How do I want to show up in the world?

  • What is my grandest vision for my business / life / sacred work?

Bottom line: if you want to turn your goals  into reality, stay mindful and apply focus to align your intentions and your actions.

If you struggle to develop, set or reach your goals, accountability could be the missing link. Loads of loving accountability (and hand holding) available right here.

Join us for Kula Conversations :: Mini Workshops to Fuel your Purposeful Business Growth —LIVE in the Kula every Tuesday at 1 pm EST / 10 am PST

Women Entrepreneurs, NOW is the Time For Change

I launched my business as holistic business mentor to make waves. I wanted to empower my clients to empower their clients to live happier, healthier lives using the principles of conscious lifestyle. And I’ve dedicated the last 10 years of my life to that mission. I believe in change. I believe in the power of a tribe, a dedicated and motivated group of people on a shared mission to transform the world in actionable, concrete, lasting ways.

Keep Business Sweet, Simple (and Sustainable) for the Holidays

We holistic entrepreneurs and small business owners know that the winter holiday season can be rough. Hectic. Overwhelming and incredibly hard to manage. It’s meant to be a time of celebration and relaxation, but many of us opt for worry and stress instead. We get anxious over year-end numbers, scramble to throw together customer appreciation events, pressure ourselves to add new offerings, and gradually pile more items onto our already-full plates until we’re ready to keel over.

How to Get More Perfect-fit Clients (AND Fill Your Current Offers!)

We’re officially in the home stretch of 2016. (Can you believe it? Where did the year go?!?) Before we know it, the supremely-exciting-but-somewhat-draining holiday mayhem will be upon us. And if selling services is your primary revenue stream, you probably know what that means: fewer new clients signing up, and current offers remaining unfilled as customer attention shifts to gift-shopping excursions and family gatherings.

How to Stay Proactive When Life Gets in the Way

John Lennon wrote, “Life is what happens to you while you're busy making other plans.” Eloquent words from a modern poet-prophet, to be sure! But sometimes, life isn’t limited to the swirl of activities on the sidelines of your work and ambitions. Sometimes life actually monkeys with the plans you’ve made. Life can be hurricanes and broken legs, busted carburetors and cancelled flights, sick kids and lost dogs. Sometimes life is an unexpected mini-disaster that brings everything to a grinding halt. Sometimes life is the hulking bully who runs down the beach to stomp all over the exquisite sandcastle you’ve been building all day long.

 

You can be meticulous and careful, have capable staff on-call to help in emergencies and a half-dozen backup plans … and still get screwed by natural disasters, germs, or planned obsolescence. No matter how diligent you are in your business plans and entrepreneurial actions, sometimes life steps in and derails you.

@@ No matter how diligent you are in your business plans and entrepreneurial actions, sometimes life steps in and derails you. @@

I watched this happen to a dear friend of mine just last week, so it’s top-of-mind for me now. And I realized that many of you lovely readers could likely benefit from the advice I gave to reassure her that all was not lost. (And to prevent her from constantly hyperventilating.)

 

Here are some simple, smart actions you can take when life throws roadblocks onto your path to success:

Simplify your business plan

Never forget that 80% of your income is the result of 20% of your efforts. Your top-performing classes or offerings are always exponentially more profitable than less popular ones, so when life gets hairy, cut the dead weight. Identify that uber-profitable 20%, and simplify your business to that / those offers. Even if this is just a temporary switch, it can make life in emergency mode SO much more manageable. Need support identifying that 20%?

@@ Never forget that 80% of your income is the result of 20% of your efforts, Identify that 20% and simplify your business to that. @@

Choose one point of focus per week / month / quarter

Conscious entrepreneurs are chronic multi-taskers., and we tend to try to do everything ourselves. It’s a risky way to operate, but many of us make it work right up until the studio floods or the server crashes. When that finally happens, we are forced to focus. Focus is practical magic and the more you can laser in on the things that need to happen to move your business forward, the easier juggling everything else will become. Separate the day-to-day operations tasks from the growth tasks, and assign out the former to trusted employees. Pick a single item from the latter group to tackle each week, month, or quarter. Just one. That’s plenty. And focusing on it will help you feel productive and forward-looking even when you’re functioning in the wake of catastrophe.

@@ The more you can laser in on the things that need to happen to move your business forward, the easier juggling everything else will become @@

Stay narrow and strong

Which of your regular responsibilities, roles, or offers are causing your now-limited energy to dissipate? The more you stay in your strength zone—your zone of genius where your unique magic lies—the less of a drain your business will be. And it’s essential that you conserve and manage your energy in times of crisis. Not sure what your zone of genius is or how to identify your unique magic? I’ve got you covered right here!

Let it go

Let’s be real: Sometimes life happens and you absolutely have to breathe into the holes that it creates in your business. Let it go and ride the wave: this too shall pass. (Even if it feels like it never will.) Remember to be gentle with yourself as you put the pieces back together. Ease yourself back into the swing of things when you can, but don’t apply any undue pressure.

Self-care is a business strategy

Speaking of which, never forget to listen to your needs and ask for help when catastrophe comes a’callin’. You are the beating-heart center of your business, so self-care is absolutely a business strategy! Identify three or four self-care practices that encourage you to feel vibrant, healthy, capable, and strong. Then stick to those come heck or high water. Promise me!

@@ You are the beating-heart center of your business, so self-care is absolutely a business strategy! @@

Find your tribe

If you’re in the throes of a business-derailing disaster right now, I sincerely hope some of these tips feel do-able to you. But if not—or if you could use an extra shot of support and empathy—come join us at the Conscious Entrepreneur’s Kula. Don’t go thinking this is “just an online community.” This amazing group knows how to help, heal, and nourish its members, and we’ve always got room for one more.


Crises can teach us essential lessons and illuminate what’s most important in our lives. But that doesn’t make them any more fun to live through. The next time life gets in the way of your plans, use these strategies to keep yourself moving forward.

 

Breaking the Cycle: Push Beyond Strategy Into Action

Have you started changing your “what ifs” to “what thens” yet? I know it might sound like a laughably miniscule shift, but take it from me: changing your internal monologue can totally transform your mindset. Even though we take them for granted almost every day, words are powerful. Language is life-changing. Just ask Susan B. Anthony or Martin Luther King, Brene Brown or Malala Yousafzai. The right words can change the world for the better. And that includes the inner world of your personal aspirations and ambitions.

Two words that can make or break your business.

So, we've talked about how "doing it all" is overrated. And it absolutely is! Focusing your efforts on strategic, key tasks is the only way to fly.

Buuuuuut ... let's take a moment to acknowledge that honing in on those key tasks and letting go of schedule-clogging, energy-sapping activities can be daunting. After all, some of those schedule-clogging, energy-sapping activities are the ones you could do in your sleep, and others yield instant positive feedback. Work like this sometimes FEELS more productive than big-picture work because it's done in the moment and we see results in the moment.

Feeling Burned-out? Here’s the Antidote to Overwhelm.

Blog Image Sept. 27.png

How many balls have you got in the air?

 

Think about it. Are you:

  • Working with current clients?
  • Hustling for new clients?
  • Posting to your blog?
  • Managing your own social media?
  • Running a studio and overseeing everyone who works there?
  • Studying to bring your expertise to the next level?
  • Attempting to grow your business long-term?
  • Teaching classes?
  • Hosting events?
  • Doing your own accounting?
  • Attempting to have a social or family life outside your all-consuming work?

Grow your business with a business coach

I wouldn’t be surprised to hear that many of you are doing all these things AND MORE. We LOHAS-lovers tend to be hard-core over-achievers, taking multiple massive bites without recognizing that we’ve torn off more than we could chew. Ever. Even if we magically grew second mouths.

So if you’re drowning in work—scrambling to do it all and losing traction with every passing day—you’re not alone. But you’re also not in a good spot, especially if you want to drive business growth forward. (And I know you do.) In order to prime your enterprise for real, ongoing, profit-generating growth, you’ve got to identify your key tasks, and focus on those tasks through intention-fueled action and accountability.

@@To create real, ongoing, profit-generating growth, identify your key tasks & focus on them through intention-fueled action & accountability@@

As an entrepreneur, your time is both limited and precious. Wasting it on tasks that can be farmed out or eliminated is like hemorrhaging money, energy, and potential.

So just how do you figure out what to keep and what to ditch? Well, I’ll tell ya.

Divide and conquer

Let’s start easy: Make a list of every ball you’ve got in the air right now. Every task you do from creating long-term marketing strategies to sweeping the studio floor. Then divide them into two groups:

 

  • Those that help maintain the business: The must-do daily or weekly tasks that help keep the business running. Think teaching classes and working with clients, but also paying the bills and replying to emails.
  • Those that help drive business forward: Growth-promoting, catalyzing, and profit-enhancing tasks. Think brainstorming new offerings, working with business coaches, launching premium offers.

 

Some of these tasks need you. There’s no trusted advisor or second-in-command who can step in, so you must be prepared to give them your attention. But there are other tasks that you currently handle yourself to “save money,” or have never considered delegating. When it comes to that second group, I want you to ...

Hire smart people

No one likes to hear that you’ve got to “spend money to make money,” myself included. (Seriously, who enjoys cliches?) But if you drown yourself in tasks that competent paid staff members could handle, you are quite literally keeping yourself from dreaming up and rolling out new, better, higher earning-potential offerings. Investing in trustworthy, creative full-time, part-time, or freelance staff frees you up to focus on business-building.

@@ Investing in trustworthy, creative full-time, part-time, or freelance staff frees you up to focus on business building@@

If you’re not in a position to hunt down and take on traditional employees, consider digital solutions like:

  • Virtual assistants (VAs), who can program your Twitter feed or edit your blog posts remotely and affordably.
  • Provider marketplaces like Fiverr and Thumbtack, which connect you with designers, programmers, and content marketers through bidding systems.
  • Design aids like 99 Designs, where you find and work with freelance designers on logos, packaging, websites, and more.

 

So you’ve got the tasks you keep all to yourself, and the ones you farm out to VAs and employees. But undoubtedly, you’ve got a few stragglers that suck time without yielding results. Which means you’ve gotta ...

Eliminate underperformers

Sometimes we outgrow aspects of our business or find that certain responsibilities no longer serve their purpose. If you never get more than three students in your Thursday night yoga class, why are you still offering it? If you’re spending time populating gorgeous Pinterest boards but they don’t drive sales or generate new customer leads, why are you wasting your energy? If do a weekly, unpaid TV spot that never seems to resonate with new clients, why aren’t you finding a better use for that time?

 

You do NOT have to keep doing things just because you’ve done them in the past. And you do NOT have to do things just because your peers are doing them. Keep your top-performing offerings and cut the dead weight. Focus on social media outlets that you enjoy and that bring you new business, and ditch the rest. You’re the boss. Make some tough calls and reduce your workload by letting go of underperformers.

@@ You’re the boss. Make some tough calls and reduce your workload by letting go of underperformers@@

 

Dial up the discipline

We’ve gone from easy to tough, I know! Making a list of your work tasks is a cakewalk. Increasing self-mastery is daunting as hell. But you can absolutely do it.

 

Start with tiny steps like disabling social media notifications and practicing mono-tasking. (Multi-tasking is a total myth, believe me.) Don’t allow yourself to check email first thing in the morning because it becomes a black-hole for your time and energy. Instead, pick up an important, business-focused, non-communication task first thing and dive into it. Be honest with yourself about your most productive hours, and schedule your hardest tasks at those times of day. See? You’ve totally got this. (More productivity tips here!)

 

As time goes on, you’ll learn the valuable lesson every successful entrepreneur has learned: you can’t do it all. Embrace this lesson with big, open arms. Doing it all is overrated. Focusing your efforts on strategic, key tasks is the only way to fly.

@@ Doing it all is overrated. Focusing your efforts on strategic, key tasks is the only way to fly. #growthcatalyst@@

Wanna connect with a supportive tribe of others seeking antidotes to overwhelm?

Join the Conscious Kula, a phenomenally friendly Facebook group where community support is the name of the game!

Being Good Isn't Good Enough: How to Push Your Edge

You’ve done it all … but you still feel stuck and frustrated.

You’re doing it all … but not getting the traction you’re striving for.

You’re following all the rules … but still feel like you’re reinventing the wheel every day.

You’re the absolute best at what you do … but that prowess and expertise isn’t reflected by your bank balance.

 

So many of us cling to the “If you build it, they will come” philosophy when it comes to our business endeavors. I’ll confess to being guilty of it myself at times! I mean, seriously; if you bring matchless skills to the table, a gigantic heart brimming with the desire to help and heal, and the willingness to hustle your ass off, shouldn’t that be enough?

 

Maybe it should. But it’s not.

 

Every entrepreneur must eventually face the fact that although she’s stellar at what she does, she must also learn the craft of business in order to thrive. Being good at your vocation isn’t enough. You’ve also gotta get good at marketing, selling, visioning, partnering, delegating, pioneering, and growing. Your services are the foundation of your business, but it’s essential that you build upward from that foundation. Tending to a healthy, thriving business requires taking measured steps forward daily, and that means there will be days when you end up in unfamiliar (and terrifying) territory.

@@Being good at your vocation isn’t enough, you must also learn the craft of business in order to thrive@@

Bottom line: The skills required to do your transformative, helping or healing work are separate from those required to build a profitable business. And both of those skill sets require responsibility and pushing your edge.

 

I’ve worked with countless clients who’ve eventually entered a mental-emotional space that I’ve dubbed the “growth edge.” When you enter this space, you feel pushed to your capacity and forced to make the choice between comfort and change. You’re stretched thin and frustrated, but also locked into a familiar routine. Step toward the growth edge, and you find yourself thinking, “I want to earn more, build my client list, and create new offerings … but am I ready to take a big boatload of risks in order to accomplish those things?” It can be tempting to just stay put, shirking perilous changes in favor of remaining stagnant but comfortable.

@@choosing between staying comfortable or making meaningful change: that is the 'growth edge' #growthcatalyst@@

But let’s define comfort, because comfort isn’t always comfortable. Comfort is the expected, the familiar, the well-worn tracks. The expected could be an expected failure, the familiar could be the familiar pain of the feast-or-famine cycle, and those well-worn tracks could be the road to financial ruin. None of those options are preferable (am I right?), but if they reflect a past experience or a set of present beliefs, they are comfortable because they confirm what you know of the world.

 

Growth, on the other hand, requires leaping into the terrifying expanse of the unexpected, the dark canvas of the unknown, and the new neural pathways that lie beyond the edge of your vulnerability. It means abandoning the perceived safety of sameness and taking a chance on change. It means trusting yourself and being brave and putting yourself out there.

@@Growth & business both require change, courage, and commitment @kellieadkins@@

 

Growth requires change, courage, and commitment.

 

Business requires the same things.

 

Pushing your edge isn’t just a best practice. It’s your responsibility as an entrepreneur.


 

Conquer Your Business Goals in 4 Simple Steps

 

Even non-writers are familiar with the concept of writer’s block; That agonizing, empty-headed feeling of staring at a blank page and believing you’ll never again have a single worthwhile thought to share. Well, I firmly believe in entrepreneur’s block; That dizzying, overwhelming feeling of staring at a meticulously crafted business plan and believing you’ll never, ever in a bajillion years be able to accomplish the tasks outlined therein.

I’ve been there, friends. Oh, have I ever!

But I’ve also discovered ways to break through the block and make mind-blowing headway on business objectives both massive and tiny. And today I’m here to tell you that crushing your business goals is actually quite simple. Not easy, mind you, but simple. And all you need to bring those ambitions to fruition is that meticulously crafted business plan, passion, and patience.

@@I’m here to tell you that crushing your business goals is actually quite simple. Not EASY, but simple. @kellieadkins@@

Diligently practice the following four techniques, and I promise you’ll be able to conquer goals you once thought were 100% pie-in-the-sky! Let’s dig into the details.

Focus

It can be hard to channel your energy into long-term goals when you’re constantly scrambling to keep up with the day-to-day. But remember that what you focus on expands: When you carve out the time and energy to work toward those long-term goals, you create space for them to grow and progress and thrive. When you don’t, they stagnate. And so do you.

So choose a point of focus for your business — 1 month, 3 months, 9 months, whatever feels like a reasonable time-frame for your specific goal — and prioritize accomplishment. Make space for expansion, and expansion will happen. Right before your eyes.

Dedicate Yourself to Intention-fueled Action

As we discussed last week, moving beyond planning and into action can be tough … but making that transition is so vital, especially for women entrepreneurs. Once you’ve created space, time, and focus around your goals, nudge yourself toward thoughtful, intentional action. Don’t wallow in the planning phase forever, as safe and comfortable as it may feel. Commit to forging ahead, find ways to make steady progress, and be mindful but agile. If you get sucked into the doubts, the fears, the procrastination, and the overwhelm, make sure to seek and get support. But also remember that action needn’t be huge, sweeping changes every week. Action can mean ...

Take Tiny Steps Forward Every Day

“Slow and steady wins the race” has got to be the least sexy business cliche in the universe. But it’s so frustratingly, fundamentally true. Anyone who looks like an “overnight success” from the outside has undoubtedly put in a decade of blood, sweat, and tears backstage, out of sight, while the world was distracted by other shiny things. And you, dear heart, will likely need to build your success slowly, steadily, and through a considered set of tiny action steps.

So figure out which tiny action steps can be enacted on the regular, and make them a part of your schedule. I mean it. Put small actions that move you toward huge goals on your calendar. Make them a priority, and do them every day.

@@ Put small actions that move you toward huge goals on your calendar. Make them a priority, and do them every day. #growthcatalyst@@

Stay the Course

Distraction kills goals, especially big, bold, far-reaching ones. And again, I totally get that putting out tiny, daily fires keeps your business from burning to a crisp. But when you eliminate distractions and stamp out overwhelm, you prime yourself for success. Doing so can mean delegation, prioritization of tasks, creating a goal-driven daily schedule, or limiting your social media time. (You can watch tiny hamsters eating tiny burritos after the day’s work tasks are complete. And you should. Because they’re hilarious.) Find personalized, effective, sustainable ways to stay the course.

Love these concepts, but need some real-time support? You’re in luck! I can help you tackle these 4 essential steps in 4 weeks to catalyze your business success. Join the Action + Accountability Club for a month of massive traction toward your business goals.

Week 1 will focus on developing laser focus and cultivating accountability. In Week 2, we’ll talk intention-fueled action and Week 3 delves into how tiny shifts can create massive change. Week 4 wraps up with eliminating overwhelm and staying the course in your business, with group calls and private accountability groups reinforcing each curriculum concept. The Action + Accountability Club will help you turn these 4 essential steps into goal-conquering habits in just one month. We’ll tackle your “entrepreneur’s block” together. Space is limited, so sign up ASAP!

Your Recipe for Entrepreneurial Success: Action + Accountability

Tell me if this sounds familiar: An idea sparks in your mind, your passion ignites, and you spend hours, weeks, even months planning how you’ll transform it into a reality. But when the time comes to take the big leap, you falter. Mired in details and fearing failure, you head back to the drawing board and re-immerse yourself in dreaming and planning.

No? How about this: “Action” is your middle name, which means you’re constantly scrambling to keep up with your mile-long to-do list. As you buzz from client to client, meeting to meeting, you realize you should dedicate some time to working on your larger goals and planning for the future of your business … but your calendar beckons, and off you run.

These two cycles are simultaneously the same and polar opposites. Endless Planner is avoiding action and Overwhelmed Do-er is immersed in action … but both are engaging in cycles that subtly sabotage their endeavors. Both need goal clarification and goal support, and both could use some help moving themselves toward goal achievement.

If these Endless Planner and Overwhelmed Do-er are ever going to move beyond their self-erected roadblocks, they’ve gotta embrace two of the biggest growth-drivers in business: Action and accountability. Think you might need a little of both in your own work life? Let’s talk about how to get there.

@@Want to get “straight A’s” in business? Start with Action AND Accountability #growthcatalyst @kellie-adkins @@

Intentional Action Centers Us

Now, before we discuss the rewards of bold, decisive action, let’s take a knee to talk intention. Because plunging into doing without first contemplating can lead to 15 kinds of disaster. Intention before action keeps us centered in the Why, the huge, soul-centric reasons we do what we do as entrepreneurs. When we tap into the power of that mission-driven motivation, it keeps us on track when we face challenges or consider giving up. It also keeps us from acting for the sake of acting without considering how our choices might impact larger goals.

So yes, I’m urging you toward action. But with a gentle reminder that intention is an essential warm-up activity before a marathon of momentous activity.

Action itself? SO essential for entrepreneurs, especially women in business. It can be tempting to stall out in that place of intention—just keep planning endlessly and dreaming wistfully—but forging ahead is vital. Intention should become the sword of discernment that slices through ineffective or unproductive action, and separates it out from truly potent and progressive action. Moving from thinking to doing can seem like taking a flying leap, and that can be scary. Force it to feel more like a step than a leap by ramping up, tackling small bite-sized tasks first before throwing yourself into the massive ones, and the process will be less daunting.

And if you get sucked into the doubts, the fears, the procrastination, and the overwhelm, you must find a way to get support. Promise me you will, OK? (And if you’re not sure how, stick with me and I’ll tell you!)

 

Now let’s talk accountability.

Mindful Accountability Keeps Us On Track

We healers, helpers, and heart-centered entrepreneurs are a contradictory bunch. We often get so focused on healing and helping as many people as possible, that we burn ourselves out, drown in overwhelm, and avoid taking essential steps to grow our business footprints. We heal and help until we’ve got nothing left to give. And then we collapse into groaning heaps and wonder what the hell went wrong.

@@Healers and helpers! Don’t heal and help until you’ve got nothing left to give. Get accountable to yourself and your business. #growthcatalyst @kellie-adkins @@

Lack of accountability is what went wrong. And I don’t mean accountability to clients or team members. I mean accountability to ourselves and to our businesses.

Putting the needs of others first in all cases, avoiding achievement because of fear of success, subtle self-sabotage, endless procrastination, weak or poor boundaries, and shiny-object syndrome all screw us over in the end. Because in the end, we’re tapped out and useless. And again, this is especially true for women entrepreneurs since we’re culturally conditioned to see ourselves as givers and caretakers, and fall so easily into the trap of zero accountability.

Accountability keeps us on track, hyper-focused on the goals and actions that will catalyze business success. Accountability protects us from burnout and over-extension. Accountability helps us build healthy, thriving, efficient business models that are truly sustainable.

So think long and hard about what is truly necessary to keep your practice going. Can you cut two tasks from each day? Add a chunk of time each week for outreach, marketing, and brainstorming? What do YOU need to do to change your tendency toward endless, draining activity?

You are NOT alone

I bet all of this sounds totally possible and completely fabulous … in theory. But putting it into practice might feel more challenging. So here’s your friendly nudge toward the Conscious Kula, a phenomenally friendly Facebook group where community support is the name of the game! Embracing action and establishing accountability can be a million times easier when tackled with open, supportive, knowledgeable colleagues.

Won’t you join us? We can help you get “straight A’s” in business without pulling ANY all-nighters. Scout’s honor.

Join us!

Why a Flexible, Personal, Long-term Strategy Will Help Your Business Thrive

Let’s be honest: Many of us helpers and healers aren’t wild about the truly business-y aspects of entrepreneurship. Spending our energy on marketing, networking, and concocting promotional strategies can feel forced and false. Self-promotion makes us feel sharky and smarmy and disconnected from the true purpose of our work. Utilizing our gifts to ease pain, increase wisdom, nudge our struggling clients along their personal journeys …. these are the tasks that resonate with us. So we bitch and moan about growth-focused tasks, asking ourselves, “Can’t my ‘business strategy’ simply be to help as many people as possible?”

And yes, it absolutely can. But if you don’t reach the right people or your messages fail to capture their attention, you can’t help them. No matter how much you might want to.

As we’ve been discussing over the past few weeks, you’re running a business that exists to solve problems. Those problems are specific, and a specific group of people grapple with them. So when you promote your classes, products, and offerings to the very people who need them most, you’re actually doing them a tremendous service. You’re not a plaid-suited car salesman shouting through a megaphone! You, my dear, are a passion-fueled entrepreneur with unique and valuable skills who thrives on making other people’s lives richer and fuller.  

@@ Promoting your offerings to the people who need them most, is doing them a great service.  @kellie_adkins  #consciousbusiness @@

And if you’d like to continue enriching lives in a sustainable, long-term, effective way, you need to strategize. Doing good work and hoping the right clients will “find” you simply isn’t enough.

Luckily, I’m here to tell you that building a business strategy can feel creative and rewarding, even fun. No, really! Here’s how.

Make it personal

Sure, some business tactics work universally: Never over-promise, the customer is always right, if you don’t have a web presence 90% of the world won’t believe that you actually exist. But one-size-fits-all business planning doesn't work in most cases, and it certainly won’t lead to exponential growth and phenomenal prosperity. Your business is unique, which means you need to build a perfect-for-you strategy to help it thrive. You need to discover your own brand of brilliance and use it to fuel your business growth.

Whatever you do, chances are someone else does it, too. And although that may worry you, it’s actually, a very, very good thing because it means there is demand for your classes or skills or products. What you need to do to ensure that your offerings rise above and reach their intended audience, making your promotions truly personal and bringing your Ideal Clients to your doorstep, is tap your Unique Magic.

Your Unique Magic is where your talents, strengths, and skills overlap. It’s a core skill set that carries through your life like a connective thread, a combination of native strengths, signature skills, and the values and views that drive you. Focusing your business strategy on your Unique Magic attracts perfect-fit customers and clients who recognize, engage and connect with you. It will enable you to differentiate yourself in the market, leverage opportunities for more success, and ensure you are fulfilling your purpose-driven work in the world. Identifying and leveraging the ways in which your Unique Magic makes you truly unique is the path to more meaning and more profit in your business.

And just how do you funnel your Unique Magic into marketing messages, carefully honed offerings, and community engagement that converge into an effective strategy for your business?

Focus on your niche

As a holistic entrepreneur—a yogi, healer, helper, coach, or wellness guru—you have a specific set of talents, skills and experience to share. You likely have services, products and helpful content related to what you offer. But there are LOTS of other [insert what you do] out there in the world, and differentiating yourself in the sea of other [insert what they do], is how you attract more soon-to-be clients to your business (not theirs). Differentiating yourself and defining your target market both help you figure out your place within the industry. Whether you’re a coach, a multi-passionate creative, a massage therapist, or a yoga teacher, chances are there are hundreds (thousands!) of other practitioners out there doing what you do. How do you stand apart from the crowd and effortlessly attract perfect-for-you clients?

Discover, then refine, your niche.

@@Discover, then refine, your niche.  @kellie_adkins  #consciousbusiness@@

Niching asks the question, “How can I package my purpose, passions, innate strengths, and world-changing ideas into a platform that my Ideal Clients will recognize, identify with, and seek out?”

Part of discovering your niche is uncovering your particular combination of purpose, passion and strengths. When you embrace all of the above—taking your life as your path and your story as a compass—you can easily identify the perfect niche.

Another crucial element of your niche is what people are willing pay you for in the current financial climate. You may be the world’s leading expert in restoring antique clarinets, but if no one is in the market for a clarinet restoration, you will go hungry.

Finally, your niche must address a need in the world and be a reflection of your purpose.  Like the example above, if the world has no need for your particular skill set—and it doesn’t light you up inside!—you won’t be able to earn a living. Nor will you be excited about growing your business.

Be flexible

Creating a business strategy is a very mindful, forward-looking, concrete activity, and that can make it feel daunting and immovable. But effective business strategies are NEVER set in stone. Planning the future of your business and how to help it grow should be a flexible, organic process to channel growth. Having a strategy in place is essential for long term success, but that doesn’t mean you must map out every minute step, chart every possible outcome, and refuse to diverge from a rigid set of self-imposed rules. Your business priorities will change, your client’s priorities will change, YOU will change. And if you can’t bend in the breeze and accommodate those shifts, you’ll break.

Focus on creating a personalized strategy, make the most of your niche, and strive to connect with and help your Ideal Clients. But remember that being agile and flexible will only help you. Build a solid strategy, then allow yourself to reexamine and reevaluate it as time goes on.

People like us—heart-centered healers, helpers and creatives—have good work to do in this world. The work that we do is important and needs to be shared. We must do this work because we see the need, we see how we can help, and we step up. But we also need to earn a living…otherwise, we can’t continue to share and serve.

@@Strategize to THRIVE!.   @kellie_adkins  #consciousbusiness@@

By building a flexible, personal, long-term strategy for your unique business, you ensure that more and more people can benefit from your precious and much-needed gifts.

And since I love to propose solutions, head over here to check out the Holistic Business Blueprint —a step-by-step guide to creating your very own flexible, personal, long-term strategy for your conscious business.