An Epistle on Expansion
Or, making the case for growth even if you’re not maxed out on 1x1 services (yet)
Dear Reader:
As a fellow 1x1 service provider for most of my career (Yoga Therapist, Wellness Coach, and Business Coach), I humbly offer the following case for expanding your work beyond the bounds of 1-to-1 or premium services as early in your career as possible.
Indeed, this applies whether you’re building your private client practice or currently maxed out with private clients.
As you read this letter, consider the wonder of these words reaching through the ether to greet your eyes on the magical fantastical creation you now hold.
Through this device and its connection to the internet, you have access to millions of teachings that provide insight into better health, greater wellbeing, and more purposeful living.
Before the digital age, this type of learning was layered beneath circles of privilege and kept behind ivory towers.
It is a wonder to have access to this once-cloistered information—and all at your fingertips.
Digital courses democratize access (to an extent).
In time, it is my hope, that more healing, helping, and self-development teachings will be shared even more widely for more meaning, engagement, and well-being outside the circles of privilege of higher education, whiteness, able-bodiedness, and neurotypicality.
In my view, sharing the skillset you’ve carefully curated over the duration of your career is an act of social justice: widening and improving access to powerful healing and helping tools the world needs.
All humans need these tools, not only those who can afford to pay a premium rate for your one-to-one services. Even more so if you serve an underserved community that is hard to reach.
I know you don’t do the Work for fame, money, or bragging rights.
You do it for the mission
You do it because it changed your life
You share this Work for a healthier, happier, and kinder world
There are more people who need what you are sharing—and the world needs your insight.
This letter is an invitation, yes, and it’s also a rallying cry of sorts.
If you’re a healer, helper or change maker and you AREN’T on fire about lighting up (more of) the world with your gifts…maybe there’s a good reason.
But if that reason is that you don’t know where to begin…
Let’s start together, right now.
In your 1-to-1 services, you provide a safe container for clients to facilitate their own transformation. Your clients come to you with frustrations, pain, suffering, and problems…and your valuable work provides a solution.
There are so many “problems” your work solves.
Think of a few right now. Then:
Pick one and dig deep, and..
Think of the people who need that problem solved …right now.
What do they need to get that problem solved?
How can you provide a solution in the most effective, time-sensitive way—that isn’t 1-to-1?
Lots of people have pain that you know how to reduce, symptoms your support helps them in resolving or mental barriers your techniques breakthrough.
You can only reach so many as a 1x1 service provider because your time and energy are finite.
What if…
You create a resource, a guidebook, a mini-class, a workshop, an on-demand training they can access focused on that specific issue?
You don’t have to deliver a massive group course, create a clunky membership site, or become internet-famous to expand your work in a mindful way.
What if…
You deliver a single, targeted solution in a way that feels aligned with your goals and your values: that specific people will benefit from again and again.
a mini-book
an on-demand guide
a curated course
a private podcast
a signature talk
a protocol
a series class
a Retreatshop
Expanding a small portion of your work to a wider audience allows more people to benefit from your gifts while allowing you to honor your commitment to equity, inclusion, and access.
What, then?
Need more ideas? Join us in the Kula for my full idea brain dump today plus a special invitation to a new way to work with me (hint: DIY is soooo last year. DIT is where it’s at!).
Kula Conversations // WHY IT'S TIME TO CREATE YOUR COURSE ALREADY! The ins and outs of course creation, Kula Conversation-style, today at 1 pm Eastern (10 am Pacific).
You'll learn ...
Where to begin (it isn't where you'd expect)
How to structure for maximum results (and client rave reviews)
Why you want to do it now (and your first action to take!)
See y’all there!
xo,
Kellie Adkins, MS, C-IAYT
Business Alignment Coach + Yoga Therapist
Founder | the Wisdom Method
