Precision or Paralysis: ROI for Female Founders

There I am in Chemistry class listening to the professor lecturing on measurement (an essential skill for any budding chemist). The lecture turned to a critical distinction between precision and accuracy. Surely I had heard this lecture before. But this time I heard it. And it gave me a new way to evaluate my own individual efforts, which allowed my perfectionistic, striving, self a little grace. 

I was in the first year of “catch up” courses on a pathway I believed ended with a PhD in Neuroscience. After living abroad the year prior, and changing my major from Biology to Religions the years prior to that, I was swimming in a sea of self-doubt and anachronistic longings. 

What if I had stuck it out in (third year) Genetics as a first-year? 

What if I had trusted my mind enough to tackle Calculus earlier? 

Why didn’t I complete a second thesis to graduate with both a B.A. and a B.S.? I had done all the coursework! 

Why didn’t I go to Nepal after college to study with Buddhist nuns like I planned? 

Mostly: WTAF was I doing back in my hometown?

Back to the lecture: 

“Precision and accuracy get used interchangeably in everyday language, but in chemistry they measure two different things entirely,” the professor says.

Accuracy is how close a measurement lands to the true value. 

Precision is how consistently repeated measurements land in the same place, regardless of whether that place is correct. 

You can be precise and wrong — hitting the same spot over and over, confidently, nowhere near the target. 

You can be accurate and inconsistent — landing near the truth of a measurement sometimes, missing it wildly other times. The goal is both at once: tight grouping, centered on what's actually real.

This is the distinction that gutted me in that college Chemistry course. And one that I think women-in-business need to sit with, because most business (and life) advice sold to us conflates the two.

"Trust the process" is often an accuracy claim with no precision behind it. That message gets you going in a general direction with no method for consistently getting there. 

"Hustle harder" is a precision instruction with no accuracy check. That message tells you to repeat effort without verifying you're aimed at the right target. 

Repetitive effort without verifying your targeted goal isn’t a strategy–it’s a recipe for disaster.

These slogans are marketed as solutions, when, in fact, they overlook the structural and systemic forces that challenge female-and-femme-led enterprises. 

These sycophantic simplifications wear different clothes depending on who’s presenting them as solutions. Sometimes, they’re all dolled up with a side of spirituality (I’ll see your “manifesting blueprint” and raise you a “cosmic-realignment of your energy centers”). Other times, these are packaged up in sleek suits accompanied by overblown exaggerations (“Go from six-to-seven figures with my eight-point mindset map for your business”).

If you’ve been in business (especially online-adjacent) business for any length of time, you’ve seen the yucky tactics, you’ve probably slipped down one of those marketing funnels, and maybe you fell into the sticky web of contradictory platitudes telling you to “Do more, charge more, be more,” and also “Do less, don’t chase, just attract” and then, “Your bank account is up to you” but also, “You are not your bank account” and ….I could go on….but ….

The data below are my accuracy check and will drill this point home; I’ll let the data speak so this piece is grounded in what's true, not just my whiny gut-check on an exploitative, gendered power differential in business (and business advice). 

Keep the Numbers (Save the Spin)

I’m guessing y’all have sat through enough breathless pitches and “But, wait!”-filled on-demand “trainings” to know the difference between a claim and a citation. I lead with data to flesh out the problem — including the parts that complicate a tidy narrative. 

1. these data are drawn from US sources, so they are implictlly limited as such.

2. I’m using “women” because the data on LGBTQIA+ and femme-led enterprises are difficult to find at scale. 

3. “Women” is itself a blended category: Single women? Married women? Black women? White women? Immigrant women? Minority women? Women who are mothers? Women who are caregivers? This category is just one “bucket” in which the data are collated. I’m not putting every woman in the same category —but the data do. In order to have better solutions, we need to articulate the problems better: that begins with better data.

Having said all that, here is what the data show.

Women are building at pace. 

It’s no longer about ownership…

Women now own roughly 14.2 to 15.7 million businesses in the U.S. — depending on whether you use Census or Wells Fargo's count — generating between $2.8 and $3.3 trillion in annual revenue (Corp! Magazine, The Broker Shop). Between 2022 and 2025, women-owned firms grew 12.1% — outpacing male-owned firms. Solo, non-employer businesses owned by women grew 62.2% faster than their male-owned counterparts over the same span.

What those data don’t show is the precision problem inside of that growth: in spite of owning roughly 40% of all U.S. businesses, women-owned firms hold only 9–9.6% of total business employment and just 4.6–6.2% of total business revenue. 

Men own 2.6 times more employer businesses than women, employ four times as many workers, and generate 7.4 times more revenue (Wells Fargo Impact Report, via Corp! Magazine). 

Women are not scaling at parity. 

…It’s about scaling.

We are starting at parity–or at least catching up— but not scaling at the same level. This gap isn't explained by ambition, acumen, or ability; the volume of new businesses proves women-in-business have that in abundance. The scaling gap is explained by structure; most women-owned businesses stay solo and self-funded, which caps growth by design, not by choice.

Venture capital data shows the same pattern in sharper relief.

2025 was widely reported as a record year: female-founded companies raised $73.6 billion, capturing 27.7% of total U.S. VC deal value for the first time (PitchBook, via Fortune). 

Peek beneath the hood of that headline, and the truth of those numbers will give you pause.

Two-thirds of that $73.6 billion went into AI. More than $30 billion of it landed at exactly two companies — Anthropic and Scale AI — both counted as "female-founded" because a woman sits on a mixed-gender founding team, not because a woman is the sole founder (Fortune). 

Women are (still) underfunded.

When you remove the two outliers above, the "record year" framing changes substantially.

For companies founded solely by women, the number is 1.1% of all VC capital deployed in 2025, down from 2.1% the year before (PitchBook–NVCA Venture Monitor). Deal count for all-women teams hit its lowest level since 2018. 

Nearly 79% of first-time VC financings in 2025 went exclusively to all-male teams. Only six new women-led VC firms launched in 2025 — the fewest since 2011 — and capital raised by women-led funds fell 37% year over year.

Women-owned companies are more profitable to investors 

Here's the finding that should reframe the whole conversation: research cited across multiple 2025–2026 industry analyses, sourced to Boston Consulting Group, found that women-founded companies generate 78 cents of revenue for every dollar invested, compared to 31 cents for male-founded companies (Femfounded). 

I want you to read that last sentence again. See where it lands in your body –especially if you are a female-led business owner. 

We (women-owned enterprises) are the most capital-efficient investment by a factor of more than two — and we receive capital like a rounding error.

That's not a performance gap. It's an allocation choice being made by people who control access to capital, and it long predates any of us individually walking into a room asking for funding.

Before the funding conversation even starts, the wage gap already shapes what capital women can self-generate.

Women (still) earn less than men

I know the headline isn’t a shocker, but… shit. In the first quarter of 2026, women's median weekly earnings were $1,098 versus $1,362 for men — 80.6% of the male median (U.S. Bureau of Labor Statistics). For Black and Hispanic women, the gap compounds: Black women's median earnings were 85.4% of white women's, and Hispanic women's were 80.5% of white women's (BLS). For BIPOC women, credit access compounds it further — 73% report that getting a loan was somewhat to very difficult, and 45% of BIPOC applicants have never been approved for one, compared to 36% of white women (Wells Fargo, via Bizwomen). I’ve written on this topic before, including practical strategies for women in business to earn more.

What Gives? Or, What’s Actually Blocking Us

None of this is happening in a vacuum, and it isn't happening because women are worse at business. It's happening inside specific, documented structures, and precision requires naming them plainly.

Unpaid Care Work

The invisible labor tax runs before the business day even starts. Care work — childcare, eldercare, household management — is disproportionately unpaid and disproportionately performed by women, and it is excluded from GDP entirely because standard economic measurement wasn't built to count it (UNDP). In the U.S. alone, unpaid caregiving is valued at more than $1 trillion annually, with women providing $643 billion of that value (National Partnership for Women & Families, BLS American Time Use Survey). Globally, Oxfam estimates the value of women's unpaid labor at $10.9 trillion a year — more than the combined revenue of the fifty largest companies in the world (New York Times / Oxfam). This is the hidden ledger entry nobody puts on a pitch deck: the hours a founder has already worked before she opens her laptop, subsidizing an economy that doesn't record the transaction.

When people tell you money makes the world go ‘round….LOL in their face. Women’s love and (unpaid) labor makes the world go ‘round, hon. Since the dawn of f’n time (and we women are tired).

One Generation Deep

This capital gap is not ancient history (though it is the foundation HIS-story)— it's one generation deep. 

Women in the U.S. could not open a credit card in their own name, independent of a husband's signature, until the Equal Credit Opportunity Act passed in 1974 (Forbes Advisor). That means the first generation of American women to build independent credit history, and therefore independent access to business capital, is only now reaching the years where that capital would typically compound into real intergenerational wealth. We are not behind because of some innate gap in financial capability. We are early in a structural transition that men have had roughly two more centuries to compound inside. Naming that isn't an excuse; it's the actual timeline, and it changes what "catching up" should reasonably look like.

Women’s Industries (still) Undervalued

And the industries where women concentrate get valued differently by the same market. 

Wellness, caregiving, education, coaching, "soft" service work — the fields where women-owned businesses cluster — are structurally undercapitalized relative to their economic footprint, in part because capital markets have historically treated "women's work" as inherently lower-margin, harder to scale, and less fundable, independent of the actual unit economics (UNDP). That's not a market signal. It's a blind spot with a balance sheet.

Put together: an invisible labor tax before the workday starts, one generation of independent credit history, and a capital market that structurally undervalues the industries women build in.

That's the reality and like many Both/Ands, the avenues to deal with it are contradictory. Because, none of the above are good reasons to stay small. In fact, they are the exact (dare I say, precise) reasons precision matters more for women in business than it does for someone else (read: men).

Precision Packs an Exponential Punch

Precision’s operating principle reads like a manifesto: if the system isn't allocating capital at parity (and that’s what the data show), then the resources you already control have to be deployed with more precision than someone some man building from a funded position and cushioned platform.

Precision means staying lean. 

Precision requires naming to yourself when you're in "figure it out" mode versus "execute a known method" mode. Precision requires you to understand those modes–and to meet them with completely different resources.

Precision will save you time, but it means asking someone who has already solved the specific problem you're circling, instead of re-creating an answer independently. (I know, I bristled at that last sentence, too. I’m an eldest daughter –being independent is in my DNA. Asking for help?!? Who do you think I am?) 

If some part of you still believes that “Struggle” = “Deserving” and “Isolation” = “ Strength” then please, for all that is good and holy, let those limiting beliefs go right now. Sometimes struggle is just struggle and isolation is just isolation. 

The hard truth in business is that the faster you close the gap between where you are and how to get where you want to be (by asking someone who's already solved your exact problem), the faster you’ll get there. In between, you’ll have less burnout. This is why well-funded businesses get there– wherever they’re going– faster. Money is an excellent problem-solver. 

Honesty Checkpoint: The Coaching Industry

If you’re thinking this is where I pitch you on my coaching: it isn’t (yet). I won’t insult your intelligence by handing you flattering statistics about coaching ROIs without context. If I only quoted the widely cited 5x–7x ROI figures from the International Coaching Federation and MetrixGlobal without naming that those numbers come largely from people who already believed in coaching before they paid for it, I'd be doing exactly what undercapitalizes trust in this whole category. 

A 2018 Harvard Business Publishing survey found that only about a third of business leaders reported being meaningfully more effective after a coaching or leadership program (Harvard Business Review). And, most masterminds underdeliver for reasons that have nothing to do with the strategy taught inside them: no real screening for fit, no group accountability, no ongoing feedback loop, facilitators who either overcontrol the room or disappear from it entirely (11 Reasons Mastermind Groups Fail).

The honesty checkpoint is that coaching and cohort work produce real ROI when the structure itself is, well, precise. That looks like a deliberate screening process, well-defined accountability, a coach or self-aware facilitator who can practice presence and build community, and a clear outcome instead of open-ended promises. Those decisions are educational design standards that have nothing to do with marketing (unless you practice trust-based marketing *raises hand*).

A Question without an Answer

So here's where I'll leave this, at least for today: what do we actually do about it?

Not the mindset version of that question — I'm not interested in convincing you to feel differently about a funding gap measured in trillions of dollars and a legal timeline that only started in 1974. 

I mean the structural version. 

If the invisible labor tax, the capital gap, and the undervaluing of "women's work" industries are the terrain, what does a business actually built for that terrain look like? 

What does precision — not more hustle, not more trust-the-process — require in practice, for someone starting later, funded less, and carrying more unpaid weight than the data assumes she's carrying?

I have real thoughts on this. I've spent the last several years building specific answers to it — the Wisdom Method Business Incubator and my book + corresponding course, the Purpose and Prosperity Project (I promise I’ll share more about both soon).

For now, I'm curious: how do you fill this gap yourself? Do you have your own version of precision: a method, a structural fix, or a decision framework that got you out of figure-it-out mode? I’d love to know. Reply, if you’re willing to share your thoughts. I read every comment and reply.

Sources:

• U.S. Bureau of Labor Statistics, Median weekly earnings $1,098 for women, $1,362 for men, first quarter 2026

• U.S. Bureau of Labor Statistics, Highlights of Women's Earnings in 2024

• Wells Fargo, "The Impact of Women-Owned Businesses" (2026), via Corp! Magazine and The Broker Shop

• PitchBook, "US All In: Female Founders in the VC Ecosystem," via Fortune and LinkedIn/Joanna McGinley

• Boston Consulting Group revenue-efficiency research, via Femfounded

• Wells Fargo, "State of Women's Small Business," via Bizwomen

• National Partnership for Women & Families, Unpaid Care Work Analysis (BLS American Time Use Survey)

• UNDP, Valuing Women's Unrecognized Contribution to the Economy

• The New York Times / Oxfam, Women's Unpaid Labor Is Worth $10,900,000,000,000

• Forbes Advisor, History of Women and Credit Cards: 1970s to Present

• Harvard Business Review, 2018 State of Leadership Development

• Damian Mark Smyth, 11 Reasons Why Mastermind Groups Are Doomed to Fail

Break all the Business Rules...and Thrive?

Original art, Kellie Adkins

The “Rules” of business-as-usual say…

• Work long hours 

• Hustle harder than everyone

• Be everywhere on the internet 

• Market with sleazy high pressure tactics

• Launch shoddy programs …

• Then upsell when they don’t deliver results  (cue the “from 6-to-7 figures expert advice”)

• Sacrifice your talents to “prove your worth”

• Undercharge for your services to “stay competitive” 

• Undercharge because you’re a woman/minority/neurodivergent in business

I don’t want to live (or run my business by) those rules anymore. 

There are more important things to prioritize than hustle culture. 

Democracy is being threatened around the world.

AI is coming for our jobs and affecting our brains.

Racism is experiencing a global resurgence.

Misogyny seems to be the new(again) standard. 

A history of violence against women is no longer a barrier to nomination (or election) to the highest levels of government in the United States.

No longer is it gauche to attack someone based on their beliefs, racial identity, or gender: online or in person. 

Which is why NOW is not the time to play by the rules: their rules.

Now is the time to toss out the rule book and get rebellious. 

Now is the time to be the change.

Mindful, yes. 

Not quiet. Not demure.

Let’s ignore the rules and embrace business-as-Unusual. 

Business as Unusual says… 

• Honor your body’s needs to build a business that doesn’t burn you out

• Center in your strengths for optimal productivity and less overwhelm

• Be intentional and strategic with your online presence

• Market with trauma-informed, ethical approaches that honor agency

• Craft thoughtful services and programs that demonstrate your expertise

• Invite people into deeper work instead of chasing internet fame

• Price to prosperity and sustainability not to fund a “4 hour work week”

• Encourage referrals and repeat business through generosity and excellence

• Own your place in the marketplace and name that privilege

• Break all the Business-as-usual rules (they were never meant for you anyway)

Business as Unusual says your business (or mission-driven organization) is a vehicle for social good and commerce. 

Business as Unusual says you get to decide how to structure your services, offers, and products. 

Business as Unusual says Take. Up. Space. Especially in those spaces (IRL and in the digital sphere) where you, and those like you, are underrepresented. 

Business as Unusual says toss the fear-based marketing and trigger-laden sales tactics: emphasize being of value and generating real connections with the people your business serves. 

Business as Unusual says you don’t need to do what everyone else is doing. Write a book. Develop a Course. Lead a Retreat. Start a Podcast. Start a Revolution. You’re the boss for a reason :) 

Business as Unusual says there is a season for everything. Honor your seasons. 

Business as Unusual = Permission to break all the rules and to …. 

⚡️  Expand your business for the greater good

⚡️  Place better boundaries to avoid burnout

⚡️  Cultivate the radical focus that elevates your influence

⚡️  Rise to your own, values-driven standards for success 

⚡️  Break all the 'business rules' (except your own Rules for Business + Life Alignment)

If you identify as a Rebel with a Cause, I’d love to invite you into Third Jewel —a growth catalyst and leadership circle community to support your exponential expansion (WITHOUT sacrificing your values). 

Join fellow Atypical Founders and Mindful Trailblazers who want to guide their next evolution with the power of intention, community, and strategic action to do more work that matters.

Third Jewel: a boutique leadership circle for female founders + mindful leaders

See you there,

Kellie

Grow your Healing or Coaching Business Beyond one-to-one Sessions

An Epistle on Expansion

Or, making the case for growth even if you’re not maxed out on 1x1 services (yet)

Dear Reader:

As a fellow 1x1 service provider for most of my career (Yoga Therapist, Wellness Coach, and Business Coach), I humbly offer the following case for expanding your work beyond the bounds of 1-to-1 or premium services as early in your career as possible.

Indeed, this applies whether you’re building your private client practice or currently maxed out with private clients.

As you read this letter, consider the wonder of these words reaching through the ether to greet your eyes on the magical fantastical creation you now hold.

Through this device and its connection to the internet, you have access to millions of teachings that provide insight into better health, greater well-being, and more purposeful living.

Before the digital age, this type of learning was layered beneath circles of privilege and kept behind ivory towers.

It is a wonder to have access to this once-cloistered information—and all at your fingertips.

Digital courses democratize access (to an extent).

In time, it is my hope, that more healing, helping, and self-development teachings will be shared even more widely for more meaning, engagement, and well-being outside the circles of privilege of higher education, whiteness, able-bodiedness, and neurotypicality.

In my view, sharing the skillset you’ve carefully curated over the duration of your career is an act of social justice: widening and improving access to powerful healing and helping tools the world needs. 

All humans need these tools, not only those who can afford to pay a premium rate for your one-to-one services. Even more so if you serve an underserved community that is hard to reach.

I know you don’t do the Work for fame, money, or bragging rights. 

You do it for the mission 

You do it because it changed your life

You share this Work for a healthier, happier, and kinder world

There are more people who need what you are sharing—and the world needs your insight.

This letter is an invitation, yes, and it’s also a rallying cry.

If you’re a healer, helper, or change-maker and you AREN’T on fire about lighting up (more of) the world with your gifts…maybe there’s a good reason. 

But if that reason is that you don’t know where to begin…

Let’s start together, right now.

In your 1-to-1 services, you provide a safe container for clients to facilitate their own transformation. Your clients come to you with frustrations, pain, suffering, and problems…and your valuable work provides a solution.

There are so many “problems” your work solves.

Think of a few right now. Then:

Pick one and dig deep, and..

Think of the people who need that problem solved …right now.

What do they need to get that problem solved?

How can you provide a solution in the most effective, time-sensitive way—that isn’t 1-to-1?

People have pain that you know how to reduce, symptoms your support helps them in resolving or mental barriers your techniques breakthrough.

You can only reach so many as a 1x1 service provider because your time and energy are finite.

What if…

You create a resource, a guidebook, a mini-class, a workshop, an on-demand training they can access focused on that specific issue? 

You don’t have to deliver a massive group course, create a clunky membership site, or become internet-famous to expand your work in a mindful way.

What if…

You deliver a single, targeted solution in a way that feels aligned with your goals and your values: that specific people will benefit from again and again.

a mini-book

an on-demand guide

a curated course

a private podcast

a signature talk 

a protocol 

a series class

a Retreatshop

Expanding a small portion of your work to a wider audience allows more people to benefit from your gifts while allowing you to honor your commitment to equity, inclusion, and access.

What, then?

Need more ideas? Join us in the Kula for my full idea brain dump today plus a special invitation to a new way to work with me (hint: DIY is soooo last year. DIT is where it’s at!).

Kula Conversations // WHY IT'S TIME TO CREATE YOUR COURSE ALREADY! The ins and outs of course creation, Kula Conversation-style, today at 1 pm Eastern (10 am Pacific).

You'll learn ...

Where to begin (it isn't where you'd expect)

How to structure for maximum results (and client rave reviews)

Why you want to do it now (and your first action to take!)

See y’all there!

xo,

Kellie Adkins, MS, C-IAYT

Business Alignment Coach + Yoga Therapist

Founder | the Wisdom Method

Want more clients as a Coach Healer or Helper? Solve problems

Business is about solving problems.

The more clear you become on the specific problems you solve for particular clients, the more success you’ll have in your business and marketing efforts.

As a coach, your focus is to help your clients achieve their goals. To connect with potential clients, it's essential to identify the specific problems they want to solve. Good businesses solve problems, but not just any problem – a specific, urgent problem that the potential client is actively looking to solve.

By conceptualizing your business's products and services as solutions to specific, urgent problems that your perfect-fit clients want to solve, you've already done half the work of selling your products and services. Besides, when you are able to reframe your marketing efforts from “all about you” to “all about the problems you’ll solve for your clients” it becomes much easier to show up consistently and share your message.

To attract your perfect-fit clients, you need to identify the problem you solve as —and for whom. The specific problem your business services solve might not be the problem other coaches, healers, or holistic practitioners solve: or you might solve the same problem but for different perfect-fit clients.

Before you go any further in planning your programs, services, or packages ensure you are addressing problems worth solving:

Problems your perfect-fit clients know they have

Your potential clients have hidden problems that they may not know how to fix. Or that they don’t even know are the cause of the surface problems they KNOW they have.

Attempting to solve these “unknown” problems will backfire if your potential clients aren't motivated to find and fix the underlying problem.

For example, if you are a Life Coach who helps clients transition to a healthier mindset, you need to target clients who are motivated to improve their outlook on life. The chronic complainers need your services but they don’t know they have a problem (yet).

Problems your customer cares about addressing

Your potential clients must be aware of the problem that needs solving and care about solving the problem.

In fact, these are the most valuable types of problems for you as a coach to solve because your client is motivated to solve them.

For example, if you are a coach who specializes in career transitions, you need to target clients who are motivated to find a new career path, who are on every job search platform, and who are actively seeking support in their career transition.

What problem(s) do you solve?

Identify the higher-order problems your business solves for a particular client.

Once you clarify these problems, you can develop your unique solution (which is the fun part!).

Solving a valuable problem that your perfect-fit client is aware of, in a unique way, while providing excellent service, is a recipe for success.

By identifying and solving specific, urgent problems that your perfect-fit clients want to solve, you can attract more clients to your healing, helping or coaching business.

Kick the Productivity Addiction to Prevent Burnout

Productivity has an essential place in the world.

But in a culture as obsessed with check-offables and massive To-Do lists, productivity is becoming (dare I say) an addiction.

Letting go of the habit of overachieving is (still) my biggest personal and professional challenge. For many years, I wore the cloak of my industrious super power like a mantel of personal protection. Instead of questioning the need to keep going, to work harder, to be the best, I kept going, I worked harder, I pushed myself to be the best. I never stopped long enough to question for whom I was producing, or why I was achieving, or what happened after I achieved it. I became my own worst enemy —and my own nightmarish boss. I have pushed myself to exhaustion, overwhelm and physical breakdown more than once. Chronic conditions — health issues that have plagued me from childhood —crop up when I push past my energy limits. The body always knows when to say no.

Can you relate?

Recovering from burnout is one thing —preventing burnout is another story entirely.

I believe life gives us the lessons we need to learn in order to grow. To prevent burnout, I needed to learn the lesson of efficiency and ease: and to learn that lesson, I had to let go of my productivity addiction.

I had the opportunity to let go of my obsession to productivity when I recently lost a principal member of my team. I took a hard look at the responsibilities now resting squarely in my lap (again). After a year of delegating, streamlining and strategizing in my business(es), I felt like I was back to square one. In reality, the situation wasn’t nearly that dramatic. I was able to outsource some tasks and fit others into my weekly schedule with ease. I did have to revisit my annual intentions, now absent a significant support source.

Two significant revelations came during this process, however: first, many of the things I’d been doing (or outsourcing) no longer served my business but I was sticking with them out of my own un-investigated expectations of “good business.” Next, I was holding on to a belief that my productivity defined my worth.

I re-evaluated my responsibilities then I let some things go (my desire to be part of the conversation on every social platform), pared back on others (newsletter mailings are now less frequent), and streamlined others (grouped writing tasks into one focused day with lots of stretch breaks).

Quitting the productivity addiction looked a lot like pausing to re-envision certain elements of my business in service to continued growth.

So far, so good. The growth process unfolds over time and you may have noticed some of those internal shifts over the last couple months. You will continue to observe blossoming as the transformation unfolds, but it’s my hope that you’ll still be around for the Big Reveal.

In the meantime and as always, I’m committed to elevating, empowering, educating women in bringing more flourishing to business and life. 

Beginning with these powerful questions for times of transition of your own: whether you're quitting the productivity addiction, recovering from burnout or tackling overwhelm through strategic focus.

Answer these for more alignment and ease in business and in life:

:: Is your business reflecting your soul’s work?

My soul’s work is to transform my life experiences into lessons that light the way for other women. Everything that didn’t fit that vision in my own business got sliced.

What is your unique work in the world? Once you find that, everything that can go, does go. If you're still working another job, or building your business on the side, remain hyper-focused on the actions to truly leverage your success. No chasing butterflies —unless you’re also a lepidopterist…in which case, happy chasing! :)

:: How do you want that work to be represented?

I wanted more richness, radiance, and depth in my work with women; more insight and inspiration.

Do you want your work to represent something larger than you? Your work is meaningful —and the world needs it! Identify the shifts —internal and external—that need to accompany growth and long-term expansion. Maybe you need to strengthen your focus in service to long-term success. Perhaps you need an outside eye on your business (and big business vision) and some insight on next steps. Be honest about your needs and find the support necessary to catapult you to the next level.

:: What do you want less of (in life and business)?

This list should come easily!  

:: What do you want more of (in life and business)?

No censoring. Name it to claim it.

:: What elements of business (or life) need to shift for you to do more of your soul’s work?

Here's when the magical meets the practical. Be realistic and radiant.

:: What are you afraid of?

Fear factor dump list. Write them all down. Every fear. Worst-case scenario bonanza.

:: What are you really afraid of?

Deep down, as you wrote that list, you discovered THIS ….This is the root reason behind the above fear(s). Dig deep.

:: What is the antidote to that specific fear?

Is it …courage? connection? self-love? confidence?

How will you need to believe or behave differently to challenge this fear?

This process may lead you to change how you are approaching an aspect of your business: social media, for example. Social media represented a huge challenge for me because it felt misaligned with my yoga ethics; however, when I emphasized a sacred approach to social media emphasizing connection, empowerment and education, I was able to take my marketing (and my business growth) to the next level. Also: engaging on social media became easier and more enjoyable. Sweet bonus!

Need more? Head over to the Kula to get your daily dose of support.

xo,