DONE FOR YOU

The Naming Lab

Research-led naming for offers built to last.

A name does real work — it positions you, it makes you findable, it signals who the work is for. The Naming LAB is the done-for-you service for naming your offer, course, program, or service the right way: researched with your audience and market in mind and assessed for long-term viability.

My evidence-based approach to naming elevates your expertise and protects your business long-term.

The wrong name can tank a sale (or a business). Naming is an art and a science. Your offer, service, product, or program doesn’t exist in a vacuum; it needs to attract the right kind of attention. That’s where I come in.

I’m obsessed with words. As a word nerd, my all-time favorite book is the dictionary. I live for the perfect turn of phrase!

Language is a lifelong passion. I’m the kid who enjoyed spelling bees in school. Now, I’m the adult obsessed with keeping her Duolingo streak. I adore limerecks, poetry, and puns.

It isn’t only word nerdiness that inspired The Naming LAB:

The right name is inclusive, specific, catchy, memorable, and marketable.

The right name inspires curiosity and interest.

Not everyone cares about the Perfect Name.

But I do! And I’ll bet many of your future clients do, too.

What does the Naming LAB include?

Memorable, Marketable and Easy to Pronounce Naming options

I ensure your name is catchy, memorable, market ready, and easy to pronounce: making it easy for your audience to spread the word.

Relevance and Uniqueness

Your Naming options are tailor-made for your target audience and industry, intentionally standing out from competitors and capturing the attention of your Ideal Clients. I also ensure inclusivity and sensitivity awareness to ensure your brand doesn’t go from oh-la-la to faux pas.

Rapid Turnaround

Within just 3 business days*, you’ll have carefully curated Naming options that align with your vision, goals, and brand.

Copyright, Branding, and Trademark Considerations

Thorough research ensures your chosen name is legally sound and easily distinguishable from other brands. No copycatting, open trademarks, or Names without a primary (.com) domain….you’ll have a Name to make all your own. And a solid foundation on which to build.

Private Coaching

In addition to the Naming LAB assets, you'll also receive 1× 1-hour private Coaching Session. After I deliver the Naming LAB Notebook, you’ll also recieve 2 weeks of personalized email coaching. Use this time to get my feedback on your social strategy, to plan an upcoming launch, or to promote your new course. I’ll be in your corner (er, inbox) cheering you on to success!

*Monday-Thursday, Eastern time. No Fridays. No weekends.

Who is the Naming LAB for?

  • Service Providers who have an Offer (Course, Program, Package, or Service)—but it's not receiving the enrollment or traction it deserves.

  • Business Owners with an exceptional Idea or Concept —but who are stuck without a name that truly resonates.

  • Entrepreneurs pivoting (New Niche or New Goals)—and it's time to realign, rebrand, and rename.

  • Founders who are Scaling/ Expanding/Licensing a business or brand—and the current name isn’t an option.

  • Creative Professionals who want the perfect name for their Big Thing—and want to offload the research so they can stay in their zone of genius.

The Naming LAB process

PHASE 1: INTAKE

The Naming LAB begins with putting your current offer (or still-imaginary offer) under the microscope. You’ll fill out a brief intake and when you get that back to me, it’s time to book your Coaching Session.

PHASE 2: RESEARCH

I’ll grab my Labcoat and we’ll head into the research lab (the Coaching Session!). After the session, I’ll continue the research and market analysis until I discover the perfect name for your Offer.

PHASE 3: NAME MAGIC

Name magic also happens in the research lab. Fueled by cardamom coffee and single-minded focus, I stay in research mode until I’ve discovered an oh-la-la-worthy name (or 5) for your offer. I’m a bit addicted to finding the perfect name ….it’s a Eureka moment!! You’ll be provided with several alternatives, in case the first one doesn’t land.

PHASE 4: OH LA LA

It’s time to WOW! You’ll receive my comprehensive market research analysis with your naming options in the Naming LAB Notebook. I’ll highlight my choice for the perfect name and tell you why (it’s 95% evidence and 5% instinct). Your Naming LAB Notebook is customized for your Offer and includes your Naming Options plus the comprehensive research analysis that led to those naming options. (Read: a neatly packaged, well-researched handoff to an attorney for the trademarking process.)

Investment

$3,000 USD*

  • Comprehensive research and market analysis

  • Expert guidance on selecting the perfect name for your service, course, package, or business

  • Naming LAB Notebook: your custom - curated list of unique and captivating name options with market research and trademark viability

  • 1x Private coaching sessions (1 hour) to refine your Offer, Course, or Package and email coaching for 2 weeks afterward

  • Tailored strategies to elevate your Offer and attract more clients, delivered in session and in your Naming LAB Notebook

*most clients choose to pay in installments: $1,000 USD reserves your session; $1,000 USD balance due the week before your session; $1,000 USD balance due upon final delivery. Alternate payment plans are available by request.

Reserve your session now

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FAQ’s:

  1. How many naming options will I receive?
    It depends on your Offer. I’ll provide you with a minimum of 5options but in most cases, you’ll receive more. All naming options will be available with an open .com domain available for purchase (should you desire).

  2. What’s the refund policy?
    There are no refunds for The Naming LAB because I carefully select my clients and offer complimentary mini-sessions to ensure we align. The Naming LAB includes a Satisfaction Guarantee —if you’re not exclaiming “Oh la la” at any of the options, I’ll go back into the Lab for one round of revisions to produce a second list of naming options. I take your time and investment seriously and I’m sure you do, too.

  3. Do you offer alternate payment plans?

    Absolutely! I’ve been coaching the LOHAS industry for nearly a decade (and working in the industry since 2007) and I’m grateful to be able to provide extended payment plans for holistic entrepreneurs and organizations at every stage of growth. A tight budget doesn’t have to be a barrier. Email or DM me with a financial arrangement that fits your budget. I’ll do everything I can to accommodate.

  4. What if I want to work with you longer?
    Fabulous! I prefer to work with clients in longer terms because it maximizes results…and I adore my clients. DM me to discuss options or book a complimentary session here.

  5. Can’t I just use ChatGPT to come up with a business / product / service / package name?

    Sure—if what you want is a boring, off-sounding, possibly plagiarized, good-luck-trademarking name. If you want to shine brighter than the less-than-original competition (and protect your business’s intellectual property), I recommend renting my A.I. (Autodidact Intelligence) rather than relying on Artificial Intelligence.

I’m the Founder / CEO of the Wisdom Method Institute and a sought-after business expert who doesn’t fit the usual mold. I’m also obsessed with finding the PERFECT name for your big thing.

A note from Kellie

Still have questions? Let’s chat.