Break all the Business Rules...and Thrive?
The “Rules” of business-as-usual say…
Work long hours
Hustle harder than everyone
Be everywhere on the internet
Market with sleazy high pressure tactics
Launch shoddy programs …
Then upsell when they don’t deliver results (cue the “from 6-to-7 figures expert advice”)
Sacrifice your talents to “prove your worth”
Undercharge for your services to “stay competitive”
Undercharge because you’re a woman/minority/neurodivergent in business
I don’t want to live (or run my business by) those rules anymore.
There are more important things to prioritize than hustle culture.
Democracy is being threatened around the world.
AI is coming for our jobs and affecting our brains.
Racism is experiencing a global resurgence.
Misogyny seems to be the new(again) standard.
A history of violence against women is no longer a barrier to nomination (or election) to the highest levels of government in the United States.
No longer is it gauche to attack someone based on their beliefs, racial identity, or gender: online or in person.
Which is why NOW is not the time to play by the rules: their rules.
Now is the time to toss out the rule book and get rebellious.
Now is the time to be the change.
Mindful, yes.
Not quiet. Not demure.
Let’s ignore the rules and embrace business-as-Unusual.
Business as Unusual says…
Honor your body’s needs to build a business that doesn’t burn you out
Center in your strengths for optimal productivity and less overwhelm
Be intentional and strategic with your online presence
Market with trauma-informed, ethical approaches that honor agency
Craft thoughtful services and programs that demonstrate your expertise
Invite people into deeper work instead of chasing internet fame
Price to prosperity and sustainability not to fund a “4 hour work week”
Encourage referrals and repeat business through generosity and excellence
Own your place in the marketplace and name that privilege
Break all the Business-as-usual rules (they were never meant for you anyway)
Business as Unusual says your business (or mission-driven organization) is a vehicle for social good and commerce.
Business as Unusual says you get to decide how to structure your services, offers, and products.
Business as Unusual says Take. Up. Space. Especially in those spaces (IRL and in the digital sphere) where you, and those like you, are underrepresented.
Business as Unusual says toss the fear-based marketing and trigger-laden sales tactics: emphasize being of value and generating real connections with the people your business serves.
Business as Unusual says you don’t need to do what everyone else is doing. Write a book. Develop a Course. Lead a Retreat. Start a Podcast. Start a Revolution. You’re the boss for a reason :)
Business as Unusual says there is a season for everything. Honor your seasons.
Business as Unusual = Permission to break all the rules and to ….
⚡️ Expand your business for the greater good
⚡️ Place better boundaries to avoid burnout
⚡️ Cultivate the radical focus that elevates your influence
⚡️ Rise to your own, values-driven standards for success
⚡️ Break all the 'business rules' (except your own Rules for Business + Life Alignment)
If you identify as a Rebel with a Cause, I’d love to invite you into Third Jewel —a growth catalyst and leadership circle community to support your exponential expansion (WITHOUT sacrificing your values).
Join fellow Atypical Founders and Mindful Trailblazers who want to guide their next evolution with the power of intention, community, and strategic action to do more work that matters.
Third Jewel: a boutique leadership circle for female founders + mindful leaders
See you there,
Kellie
