Coaching Membership Simulator

Model your membership program's sustainable revenue across cohorts, tiers, and market benchmarks — designed for wellness-adjacent service-providers, clinicians, and consultants.

Interactive Model

Active Members (Mo 12)

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Hybrid scenario

Monthly Revenue (Mo 12)

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Month 12 run rate

Annual Revenue

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Projected Year 1

Sustainable Margin

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Profit / Revenue

Scenario Strategy: Wellness Coaching Tiers

Low-Ticket Content

$97/mo
Resource library, templates, community
Margin: —

Hybrid Wellness Program

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Your selected split
Margin: —

High-Ticket Mastermind

$997/mo
Strategic coaching + 1:1 for wellness owners
Margin: —

Wellness-adjacent coaching businesses serving wellness owners typically see stronger retention in high-ticket mastermind structures (lower churn, higher engagement) but slower cohort fill rates. The hybrid model balances volume (low-ticket) with profitability (high-ticket).

Sustainable Profit Margin Over Time

Low-Ticket Only Hybrid (Your Mix) High-Ticket Mastermind

Sensitivity Analysis vs. Industry Benchmarks

Rows = Cohort Size. Columns = Monthly Churn Rate. Cells = Month-12 Members / Revenue per Coach ($K) for low-ticket baseline. Benchmarks: Small (<150), Mid (150–500), Large (>500). Revenue/Coach benchmark: $180K–$350K/year.

← swipe to see all churn rates →
Cohort Size 2% Churn 4% Churn 6% Churn 8% Churn 10% Churn
Benchmark Key: Sustainable Growth Phase Critical

Industry Benchmark Context

  • Monthly Churn: Wellness coaching memberships average 3–5%. Wellness business owners as clients tend to stick longer if the program directly improves their revenue or client retention.
  • Community Scale: Small communities (<150) build intimacy; mid-scale (150–500) requires systems and assistant coaches; large (>500) demands automation and tiered delivery.
  • Revenue per Coach: Sustainable wellness coaching practices generally target $180K–$350K annual revenue per full-time coach. Mastermind models push this upward but require lower coach-to-member ratios.
  • Tier Economics: A $97/mo content tier at scale supports marketing and retention. A $997/mo mastermind supports profitability and personalized transformation.